This week, our kitchen has been abuzz with activity (even more than usual). Whisks have been whirring, ribbons have been curling, and LOTS of powdered sugar is floating through the air. These are the Valentine’s Day preparations in full swing.
What you don’t see though, is actually what matters most.
You don’t see Emily, pausing to straighten a bow because she knows each gift should feel extra special. Or Chloe, who carefully chooses the prettiest roses out of the Blossoms and Blooms cooler for someone she’ll never meet. You don’t see Danel hand pouring our candles with care, or Carrie piping frosting onto a cake extra slowly, because rushed things just don’t feel as magical. You don’t see Madisyn and Conor painstakingly building out our website for your ease of shopping. You might see their faces in the shops, but you don’t see the care and commitment everyone puts into making each order extra special.
Every Valentine creation from our Magical Cupcake Kitchen is handcrafted with intention. With joy. With the hope that when someone opens a box of cupcakes, cuts a cake, lights a candle, or brings flowers home after work, they feel loved. Because at the end of the day, we’re not just making treats and gifts. We’re creating moments.
So, here’s a little love letter to (and from!) the Cupcake Ninjas who make it happen for you each day. You just don’t know how beautiful you are. 
P.S. Our Valentine’s Shop is open now. You’ll find so many gorgeous items, ready for you in plenty of time for Valentine’s Day. Be one of the first to preorder, and ensure you get the very best of our made-with-love creations.