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Thanks for voting Oh My Cupcakes! as The Local Best

We are extremely excited and grateful to our customers for their support in The Local Best awards — 2013. Thanks to you, we topped the list in three different categories.

#1 in Desserts category

#2 in Wedding Cakes & Pastries category

#3 in Sweets & Treats category

It’s humbling for us to be acknowledged by our customers. Your support means so much to us. It pushes us to be better everyday and continue cranking out delicious cupcakes for the people of Sioux Falls and beyond!

With blessings and gratitude,
The OMC staff

KELOLAND News feature: “Finding Parenting Balance”

Published on KELOLAND News April 22, 2013 by Casey Wonnenberg

SIOUX FALLS, SD – Most parents want to do everything they can for their children. But in order for children to learn important life lessons, they have to do some things by themselves.
Melissa Johnson has a sweet relationship with her children even though Johnson’s kids have had to work hard for what they have.

“I also want them to be able to make their own way in the world and be self-sufficient,” Melissa said.

Melissa’s two older children work with her at her store, Oh My Cupcakes, in Sioux Falls.

“I think when kids have things just handed to them, it’s a disservice that’s being done to them and they’re not going to learn those life lessons as they grow,” Melissa said.

Eighteen-year-old Randi has another job in addition to working at Oh My Cupcakes. She pays for her own cell phone bill and bought her own car.

“Then that got totaled and I paid for all the repairs. I’ve paid for all the tickets I’ve gotten,” Randi said.

While you might not agree with all of Johnson’s parenting decisions, Certified Family Life Educator Doniese Wilcox says it’s important for kids to learn to become independent.

“The child who learns that mom is always going to be here to bail me out, and that’s what that sometimes does, so they don’t see the consequences of not managing their own life,” Wilcox said.

Wilcox says even small tasks, such as learning to tie your shoelaces, can have a big impact.

“They don’t want their child to fail or to experience negative consequences and those are painful, and failure is painful, but you have to experience that if you’re going to be successful in life because at some point it’s going to happen,” Wilcox said.

Wilcox says the best way to determine if you’re hovering too much is to watch other children your kid’s age.

“Look around at what other kids are expected to do and if your child is in a developmental stage where they should be doing some of those things and they’re not, that might be a good clue,” Wilcox said.

While Randi’s life hasn’t always been sugar-coated, she says her parents have prepared her so she’s ready to start college in the fall.

“They’ve taught us really well,” Randi said.

Wilcox says another sign you might be over-nurturing your children is that they don’t respect items you buy or give to them.


Read this story on KELOLAND.com – Permalink

Record Valentine’s Day Sales, KELOLAND News reports

Valentine’s Day Business Is Booming
By Sammi Bjelland
Published: Feb. 14, 2013

SIOUX FALLS, SD – On this day of love, local businesses are getting in on the romance and their bank accounts are showing it.

“There’s flowers, there’s chocolates, but cupcakes! I mean they’re handmade, they’re baked from scratch, they’re baked with lots of love. And so I just think people love to give them,” Oh My Cupcake owner Melissa Johnson said.

Oh My Cupcakes have also seen a record breaking year, with somewhere between 5,000 to 10,000 cupcakes being sold for Valentine’s Day. That’s nearly double the sales they had last year.

“It’s been a lot busier this year even than last year was. And we felt last year was crazy,” Johnson said.

Read full story on KELOLAND.com

Oh My Cupcakes! featured in Argus Leader Business Journal for Square mobile payments system

Retailers adopting mobile payment
by Tony Gorder, Argus Leader Business Journal
Published Jan. 29, 2013


When a customer makes a purchase at Oh My Cupcakes with a credit card, the bakery’s iPads serve like the Martha Stewart version of a cash register.

The shop uses Square, a software application that tracks inventory, registers sales and processes payments.

“Lots of people make comments like, ‘Wow, technology!’ or ‘Is that your whole cash register?’” CEO and founder Melissa Johnson said. “People seem to really be receptive, they really seem to like it.”

Oh My Cupcakes switched from a traditional point-of-sale method to four iPads using Square.

“We had been looking into some different restaurant software programs, but, of course, they’re very costly, and we really liked the portability and affordability that Square would offer us,” Johnson said. “It makes it easier for small businesses to be able to accept credit card payments. That had sometimes been a hurdle or an obstacle for some before. It’s a lot easier now.”

Read full story

Oh My Cupcakes! Ranked among top 50 in America

The Top 50 Cupcakes in America
By Marilyn He, Junior Writer at The Daily Meal
Published Nov. 8, 2012

From Georgetown Cupcake in Washington, D.C., to Crumbs Bake Shop in New York City and even the year-old shop around the corner, find out which cupcakery is home to the number one cupcake in America.

It’s a fact: America loves cupcakes.

These cute little confections first stole our hearts on a national level in the early 2000s thanks to a famous reference from Sex and the City. Soon, bakeries dedicated just to cupcakes — or cupcakeries, as they prefer to be called — popped up around the country, and people saw potential for greatness. Later on, when the cupcake craze exploded into a full-blown industry, there was talk of a “cupcake bubble” and everyone speculated as to when it would pop.

Oh My Cupcakes! was ranked #19 by The Daily Meal. Click here for the Top 50 Cupcakes in America Slideshow

Oh My Cupcakes! feature story in BizNOW Magazine

Sweet Success – Oh My!
By BizNOW Magazine

It started as an idea sitting on a blanket at the LifeLight music festival years ago between Melissa Johnson and her friend Brianna Magnuson.

“I worked on a business plan for two to three years before I ever baked my first cupcake,” says Johnson. “Then on August 21, 2009, I had a website, a delivery vehicle and a commercial kitchen and Oh My Cupcakes was born!”

Now some 2 and 1/2 years later, Oh My Cupcakes ships nationwide, has a charming store front and caters events all across the area.

Read the rest of the story on BizNOWmagazine.com.

KELOLAND interviews Melissa on the growth of Uptown Sioux Falls

Uptown: The Diamond From The Rough
By Peggy Moyer
Published: October 17, 2012

SIOUX FALLS, SD – In most cities you can find an area referred to as downtown or uptown, but not too many cities have both.

Here in Sioux Falls, you have to go downtown to find the uptown district.

Between Phillips and Main and from 5th Street to 2nd Street, you’ll find a few acres on the north end of downtown Sioux Falls known as the uptown district. And with a name like uptown, as you might imagine, there’s a little bit of activity in the area…

Five years ago the Tri-State Creamery building in uptown Sioux Falls had just one employee. Now, Oh My Cupcakes has just 1,000 square feet of the building and more than 20 employees.

Four other businesses have joined Oh My Cupcakes owner Melissa Johnson in the old Creamery building.

“Five years ago, I don’t think many people would have thought to come down here, but uptown has really increased. It’s grown and it’s so much fun down here. I just love the building and the area,” Johnson said.

Johnson says the number of walk-in customers increases each month. And with all of the development, she’s even considering expanding her business.

“It is very exciting. We’re looking at some things like even re-doing our business model a tiny bit and adding like a coffee bar and some things like that because of more traffic and more living space down here. I think everything will increase,” Johnson said.

Read the rest of this story on KELOLAND.com.

Small Square Leads To Big Savings

By Kellee Azar
Published: September 14, 2012

SIOUX FALLS, SD – Technology is taking over and not only changing the way people communicate — but the way they do business.

Now some businesses are turning to Apps and iPads to cash out their customers. And it’s taking some people by surprise.

There are more than menus and prices inside Oh My Cupcakes in Sioux Falls; customers will also find a square.

The bakery is the first business in the city to sign up to use the Square Mobile Register System. Owner Melissa Johnson says it’s a technological upgrade that just made sense for her growing small business.

Read the rest of this story on KELOLAND.com.

Cupcakes Across The Country

By Angela Kennecke
Published: April 25, 2011

When a Sioux Falls woman opened up her cupcake shop a year ago, she had high hopes of cashing in on the growing trend and now Oh My Cupcakes! is going nationwide.

These sweet little treats are giving Melissa Johnson and her crew a big taste of success. After just a year in business, Johnson is now shipping her cupcakes across the country.

Read the rest of this story on KELOLAND.com.

Cupcakes On The Move

Published on Dec. 24, 2010

Melissa Johnson has perfected her recipe for cupcakes.

Now she’s working to master the steps for gaining national exposure.

Johnson, owner of Oh My Cupcakes in downtown Sioux Falls, plans to launch an e-commerce website next month. She’ll ship cupcakes by the dozen across the country, frozen and on ice so they will be thawed by the time they arrive at the customer’s doorstep the next day.

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